Should your website invite users to click to read more or provide that content via a scroll on one page? Knowing whether your web pages are too long comes down to many factors: · Type of content/products/services · Quality of content on the page · Website design · Content hierarchy …

Social media offers a fun way to engage with your target audience. But you can’t forget who you are, both in your tone and in how you brand your profiles or pages. Start by reviewing your brand archetype to capture the right voice and tone on your social media pages…

QR codes have a long and complicated history dating back to 1994. But just in the last two years, they’ve really become useful and taken off as a marketing tool and a way to make communicating with your audience simpler and more effective. But it still leaves many marketers and…

Finding swag and promotional items to market your business while ensuring that swag is created in a way that’s friendly to the environment, workers and supply chain is challenging. Greenwashing is everywhere and the term eco-friendly has no set guidelines or regulatory oversight. But one company is trying to change…

Content marketing is an essential element of any marketing plan. Whether your business sells subscription boxes for housewares or software to other businesses, you need content that explains what you do and why you do it. Some content is entirely visual. Other pieces of content include a 3-word headline. Still…

With the turning of the calendar year, individuals charged with completing their company’s ESG, CSR, or annual report shift their focus to preparing this important communication tool. But before you replicate what you did last year or emulate a competitor’s report, review these top 10 things to avoid to ensure…

Accessibility continued to be a hot topic in 2021 as it has for the last several years. Lawsuits alleging websites, apps and digital content were inaccessible for individuals with disabilities increased 64 percent within the first 6 months of 2021. Yikes! The upward trend has many companies concerned, but the…

For the last few decades, companies have been putting line items in their budgets every 2–5 years for a website redesign. These projects are highly involved requiring months of attention from your marketing teams as you reimagine your entire online presence. But today, websites are a constantly evolving aspect of…

Website user engagement directly impacts your SEO, website traffic, online lead generation and consumer impressions of your brand. Generating user engagement encompasses everything from your website’s content to adding motion to buttons to tell the users they’ve completed a task. …