The market for eco-friendly packaging has matured immensely over the last decade as thought-leaders have found ways to make packaging part of the circular economy. But it still has plenty of room for growth and further improvement. Kyle Wente and Saloni Doshi are not only advocates for improving the eco-friendliness…

Failing to make your website accessible can be incredibly expensive in the form of large lawsuit settlements. But just how much of your budget do you need to dedicate to website accessibility to prevent one of these lawsuits? The short answer is the cost of making your website accessible depends…

Should your website invite users to click to read more or provide that content via a scroll on one page? Knowing whether your web pages are too long comes down to many factors: · Type of content/products/services · Quality of content on the page · Website design · Content hierarchy …

Social media offers a fun way to engage with your target audience. But you can’t forget who you are, both in your tone and in how you brand your profiles or pages. Start by reviewing your brand archetype to capture the right voice and tone on your social media pages…

QR codes have a long and complicated history dating back to 1994. But just in the last two years, they’ve really become useful and taken off as a marketing tool and a way to make communicating with your audience simpler and more effective. But it still leaves many marketers and…

Finding swag and promotional items to market your business while ensuring that swag is created in a way that’s friendly to the environment, workers and supply chain is challenging. Greenwashing is everywhere and the term eco-friendly has no set guidelines or regulatory oversight. But one company is trying to change…

Content marketing is an essential element of any marketing plan. Whether your business sells subscription boxes for housewares or software to other businesses, you need content that explains what you do and why you do it. Some content is entirely visual. Other pieces of content include a 3-word headline. Still…

With the turning of the calendar year, individuals charged with completing their company’s ESG, CSR, or annual report shift their focus to preparing this important communication tool. But before you replicate what you did last year or emulate a competitor’s report, review these top 10 things to avoid to ensure…

Accessibility continued to be a hot topic in 2021 as it has for the last several years. Lawsuits alleging websites, apps and digital content were inaccessible for individuals with disabilities increased 64 percent within the first 6 months of 2021. Yikes! The upward trend has many companies concerned, but the…