FlexFolders: One Marketing Solution for Many Target Audiences
You’ve got plenty of options for printed collateral — media kits, flyers, information packets, leave behinds, annual reports, and literally countless brochures. We think we’ve identified the best multi-targeted marketing piece yet.
We’ve designed it for all kinds of industries, from nonprofit to for-profit. These organizations all have one thing in common: they need to maximize budget and stay on message and brand — while not losing their audience’s attention. This is why we keep going back to recommending the FlexFolder — nothing beats its universal functionality.
The FlexFolder, simply put, is a pocket folder with only one pocket. A simple design, yet the optimal solution for saving time and money. Your audience and content needs change, the FlexFolder enables you to pivot to meet these needs.
The Design That Works For You
You’ve got content for all types of audiences — customers, partners, investors, employees, the media, etc. The audience changes, but your core branding does not. We design the inside without the pocket to include your boilerplate language. No need to reprint every year. Fact sheets go inside the pocket and this is where the flexibility comes in.
We design one or more templated sheets that work as a unit or by themselves. You could have 20 different fact sheets to cover every aspect of your business, customized for each audience, and targeted for optimum retention. This allows you to provide a better user experience. Have a new message? Create another fact sheet. Simple.
The Design That Saves Time and Money
With the exterior of the folder beautifully customized with your brand and long term messaging, your audience always engages with your brand. Your laser-focused fact sheets address your audience’s specific needs. Your target audience gets your message quickly and appreciates how easy you made it for them. When one sheet becomes outdated, you make changes and new fact sheets arrive within a couple of days. Pay for one page, not a whole brochure reprint.
The Design for Any Print Promotional Need
The inside of the FlexFolder allows you to customize on the fly with confidence: we’ve seen our clients use this flexibility in many ways — selected fact sheets, letter from the CEO, two articles that came out that day, note pads, calendars, stickers, reports, and even a personalized note card addressing the viewer — the sky’s the limit for how you can use it. We also design for all possible end uses, often designing your fact sheets for web applications and personal printers. We also make each fact sheet section 508 compliant, to make sure your website holding the PDF conforms to WCAG 2.0 AA standards.
We’re happy to talk to anyone about the FlexFolder. Feel free to reach out at hello@designpositive.co anytime.
