Have you ever talked to someone about their new smartphone or pair of shoes and been surprised at how they can’t stop talking about it? They’ll extoll characteristics you didn’t even know were important for devices or shoes to have. But then they keep going and tell you about other…

Concise writing is challenging. Everyone writes in some capacity, yet few take the time to do it well. Marketing and advertising content present the greatest challenge of saying more with less. …

It’s on every marketer’s mind right now: how will we weather the year ahead in a sluggish economy that might become a recession? The business leaders that approach the coming months — and perhaps even years — with fear will position their company with limitations. But the business leaders who…

Stock images are incredibly convenient and cost-effective. But they can also be a bit plain and take away from your brand if you aren’t careful. The best way to ensure that a stock image accentuates your brand is to customize it to match. 10 Stock Image Customizations There are several ways to customize a…

The first step in preparing your annual and ESG report is to decide what you want to communicate. Once you know the content of the report, you’re ready to start thinking about how to visually represent that message in an engaging and meaningful way. The graphics you use in your…

The market for eco-friendly packaging has matured immensely over the last decade as thought-leaders have found ways to make packaging part of the circular economy. But it still has plenty of room for growth and further improvement. Kyle Wente and Saloni Doshi are not only advocates for improving the eco-friendliness…

Failing to make your website accessible can be incredibly expensive in the form of large lawsuit settlements. But just how much of your budget do you need to dedicate to website accessibility to prevent one of these lawsuits? The short answer is the cost of making your website accessible depends…

Should your website invite users to click to read more or provide that content via a scroll on one page? Knowing whether your web pages are too long comes down to many factors: · Type of content/products/services · Quality of content on the page · Website design · Content hierarchy …

Social media offers a fun way to engage with your target audience. But you can’t forget who you are, both in your tone and in how you brand your profiles or pages. Start by reviewing your brand archetype to capture the right voice and tone on your social media pages…